Skip to content
Controla Sales Partner
Book a call

Your go-to-market partner for the US market

Elite sales reps.
Managed for results.

Near-native English reps from Latin America (setters, SDRs, BDRs, full-cycle reps and account executives), selling into the US market every day, with a management team behind every rep and the rest of your go-to-market around them.

Book a go-to-market callSee how it works

Try your rep for 14 days. Keep them, or walk away and pay nothing.

Trusted by teams selling into the US

  • Nexa AI
  • Showix
  • Manganaturals
  • Zelgit
  • Closer Booking
  • EffectiveBIZ
  • Oceanblue Trading
  • GNO Partners

The full wrap

Your partner on the road to US sales.

Hiring a rep is one piece. Selling in the US takes the whole system around them. We bring all of it, and we stay on it with you.

The full wrap01 · Sales reps

Goal

Your US pipeline

Near-native English reps who sell into the US every day.

One partner, one team, one goal: your US sales.

14-day trial

Try your rep for 14 days. Risk-free.

Your rep starts working your pipeline. After two weeks, you decide. Keep them, and you pay for the two weeks. Walk away, and you pay nothing.

Start your 14-day trial

One trial per company.

Sales Teams

The people are the product.

Every rep works in near-native English and sells into the US market. Pick the role you need, or build a full team around your pipeline.

  • SET

    Setters

    Book qualified meetings on your calendar.

    Covers Conversation to Meeting.

  • SDR

    SDRs & BDRs

    Prospect, open conversations and build pipeline.

    Covers Prospect to Meeting.

  • AE

    Full-cycle reps

    Own the deal from first touch to signature.

    Covers Prospect to Signature.

  • AE

    Account Executives

    Take qualified calls and close.

    Covers Qualified call to Signature.

Language
Near-native English
Based in
Latin America
Channels
  • Email
  • LinkedIn
  • Cold calling
  • Warm sales
  • Social campaigns

Years of experience selling to US buyers.Minimum years: awaiting approval

Your team, today

Watch your team assemble.

Your reps, your manager, your report.

  1. 01Your reps take their seats.

    Roles fill in on the board.

    Your team, today
    Sample data
    • Rep ASetter · Cold callingOn a call
    • Rep BSDR · EmailFollow-ups
    • Rep CFull-cycle · LinkedInMeeting booked
    • Rep DAccount Executive · Warm salesOn a call

  2. 02Your account manager takes charge.

    A dedicated account manager runs your team day to day and makes every rep better.

    Account manager

    Connected to Rep A, Rep B, Rep C, Rep D

  3. 03You get the day's report.

    A clear end-of-day report, every day: activity by channel, conversations, meetings booked, hours worked, coach's notes.

    End-of-day reportEvery day
    Activity by channel
    —
    Conversations
    —
    Meetings booked
    —
    Hours worked
    —
    Coach's notes
    —

Management

A manager who makes every rep better.

Every client gets a dedicated account manager, backed by our Head of Sales. They don't sit on your sales calls. They work behind the scenes, so your reps keep getting better and you don't have to manage a remote team yourself.

  1. Head of sales
  2. Your account manager
  3. Your reps

  • Listens to every call

    Reviews your reps' call recordings to see what really happens on the phone.

  • Builds the strategy with you

    Works out the plan together with you: who to target, what to say, what to change.

  • Gives real feedback

    Ongoing, specific feedback for every rep: how they talk and sell, what worked and what didn't.

  • Owns the improvement

    Manages your reps day to day and is responsible for how they improve over time.

The Controla platform · Early access

See everything. In one place.

We're building the software our clients use to see their team: hours, daily reports, activity, calls and meetings, and every candidate we shortlist for you.

Being built now · early access

Hours, activity and status for every rep, as it happens.

Controla platform · Early access
Home
Sample dashboard
Search…⌘K
N
Friday, Oct 23 · 13:22 ET
Good afternoon, Noa.
3 people working now. Lucía starts Monday. 2 things need you.
Add a role
Team
4 people
SDR 2 Setter 1 AE 1
Working now
3 of 3 scheduled
From tracked hours
Hours this week
108h 37m
Mon–Fri so far
Meetings this week
9 booked
+3 vs last week
Your team
AllSDRSettersTeam
PersonStatusTodayThis weekEODStage
M
Mateo SDR
SDR · Outbound (U.S.)
Working now4h 18m36h 05mThu ✓Active since Aug 3
A
Andrea SDR
SDR · Outbound (U.S.)
Working now4h 21m36h 22mThu ✓Trial · day 9 of 14
C
Camila Setter
Appointment setter
Working now4h 20m36h 10mThu ✓Active since Sep 1
L
Lucía AE
Account Executive · Mid-market
Starts Mon, Oct 26———Launch · 5 of 7
Presence and hours only. Click a person for reports, hours and time off.
Weekly summary
Week of Oct 19
Reviewed by your account manager
M
Mateo SDR
3 meetings booked. Moved on to the Midwest list.
Open
A
Andrea SDR
First full outbound week. 2 meetings booked. Needs an approved answer on pricing.
Open
C
Camila Setter
Confirmed 11 of 12 meetings. Rebooked two no-shows for Tuesday.
Open
Needs you
2
Andrea requested Nov 6 off
1 day · balance 0 days
ApproveDecline
Review a new SDR candidate
Daniela · interviewed by our team
Review
Hiring & launch
Open
Lucía · AEAE
Launch · starts Mon, Oct 26
SDRSDR
Interviews · 1 new candidate to review
AM
Account manager update
Thu, Oct 22 · Andrea
“Andrea is confident on calls. Next we work on a short, approved answer on pricing.”
Reply

Sample data. The platform is in early access and rolling out to clients step by step.

Ask about early access

How it works

From first call to a working team.

  1. 01

    Book a call

    Tell us about your product and market.

  2. 02

    Define the role

    Choose roles and channels.

  3. 03

    Meet your reps

    Your team is set up with your account manager.

  4. 04

    14-day trial

    See the work in daily reports. Keep them or walk away.

    Keep themWalk away, pay nothing
  5. 05

    Scale

    Add reps, or add services, as results come in.

Book a call

Commitment

We're in it with you.

We work as a partner on your US journey, measured by your pipeline, not our hours.

  • Measured by your pipeline

    Conversations and meetings, not activity for its own sake.

  • Reported every day

    You see the work in a clear end-of-day report.

  • Adjusted every week

    We review what works with you and change what doesn't.

  • Fourteen days to decide

    Keep your rep, or walk away and pay nothing.

Complementary services

Go-to-market, handled.

Need more than reps? Each service works on its own. Start with one, add more when you're ready.

  • Lead Generation

    Leads Your Competitors Don't Have

    Verified decision-makers who match your ideal customer, not another recycled list everyone else is emailing.

    • Built from scratch for every client. We research your market and build a fresh list. We don't resell a database.
    • Signal-based targeting. We prioritize companies showing buying signals, such as hiring, growth or recent funding, so you reach them at the right moment.
    • Verified before delivery. Every contact is checked so your outreach lands in inboxes, not bounce reports.
    • The right person, not just the right company. We go past the generic inbox to the people who actually own the decision.
    Get a free sample of 25 leads

  • Cold Email

    Cold Email, Done For You

    You answer a few questions. We handle everything else and put qualified meetings on your calendar.

    • Fully managed, end to end: the sending infrastructure, the targeting, the copy, the sending, follow-ups and handling replies.
    • Deliverability protected. Dedicated sending setup, so your main domain and reputation are never at risk.
    • Continuously tested. We A/B test subject lines, angles and offers, and keep optimizing toward what books meetings.
    • Short onboarding. One short questionnaire and one call is all we need from you.
    See how it works

  • LinkedIn Outreach

    LinkedIn Outreach That Starts Real Conversations

    We turn your LinkedIn profile into a steady source of conversations with US buyers, without it feeling like spam.

    • Profile first. Before any outreach, we optimize your profile so it says who you help and why prospects should accept.
    • Warm signals before cold pitches. We prioritize people who already engage with you, your company or your topic.
    • Human, not automated spam. Personalized, conversation-first messaging that protects your account and your reputation.
    • Works with your email outreach. The same prospects hear from you across channels, so you're remembered.
    • Sales-run, not marketing-run. The team behind it sells to the US market every day, so conversations are steered toward booked meetings, not likes.
    Get a free profile review

  • Meta Campaigns

    Meta Ads That Feed Your Sales Team

    Facebook and Instagram campaigns built to generate sales conversations, not just clicks.

    • Built backward from the sale. Campaigns and forms are designed around what your sales team needs to close.
    • Fast lead follow-up. Leads are routed straight to your team or to our reps while they're still interested.
    • Creative testing. We test multiple creatives and angles and scale what brings real conversations.
    • Clear reporting on leads and meetings, not just impressions.
    Request a campaign plan

Already have a rep with us? Services plug straight into their pipeline.

Free GTM audit

Book a free GTM audit.

A 30-minute call where we review your ideal customer, channels and outreach, and leave you with a short action plan.

Book a free GTM audit

About

Real people. Real accountability.

  • Oren Ashkenazi, CEO

    CEO

    Oren Ashkenazi

    One-liner: awaiting approval
  • Amit, VP

    VP

    Amit

    One-liner: awaiting approval
  • Pedro Sterling, Head of Sales

    Head of Sales

    Pedro Sterling

    14+ years in the US market. Leads our account managers.

  • Head of People & Recruiting

    Joining soon

    Placeholder: no name until hired

FAQ

Questions, answered.

Book a call

  • Latin America. They speak near-native English.

  • A dedicated account manager, backed by our Head of Sales. They don't join your sales calls. They review your reps' call recordings, give feedback and own each rep's improvement.

  • A clear end-of-day report, every day.

  • Yes. Try your rep for 14 days. Keep them and you pay for the two weeks; walk away and you pay nothing.

  • Yes. Reps, lead generation, cold email, LinkedIn and Meta can each be used on their own.

  • It depends on the role and scope. We walk you through it on a short call.

  • Yes. Every rep is onboarded on your product and market, and coached continuously by your account manager.

  • The software we're building so you can see your team's hours, reports, activity and candidates in one place. It's in early access now.

Let's build your US sales team.

A short call to understand your market. Then a team that works for your results.

Book a call

Try your rep for 14 days. Keep them, or walk away and pay nothing.